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Introduction

This Privacy Policy explains how Lilium & Loft Crochet Studio (referred to as “Lilium & Loft Crochet Studio,” “we,” “our,” or “us”) collects, uses, shares, and protects your personal information when you visit our website (referred to as the “Platform”). You may browse certain parts of the Platform without registering. Please note that we currently operate only within India, and your data will primarily be stored and processed in India.

By accessing or using our Platform, or by providing your information, you consent to the terms of this Privacy Policy and the applicable Terms of Use, and agree to be governed by Indian laws, including those applicable to data protection and privacy. If you do not agree, kindly refrain from using our Platform.

Information We Collect

We collect your personal information when you interact with us via our Platform or services. This may include, but is not limited to:

  • Full name, address, email ID, mobile number, and date of birth
  • Payment information such as credit/debit card details, UPI or bank account info
  • Identity verification details (if required)
  • Your preferences, browsing behavior, and transaction history

Some sensitive data may be collected only with your explicit consent, and you may always choose not to share certain information by declining to use specific features of the Platform. Additionally, data collected from third-party partners or platforms will be subject to their privacy practices, and we advise you to review their policies before sharing any personal information.

Please be cautious of fraudulent communications pretending to be from SVM Sweets. We will never ask you for sensitive information like banking passwords or card PINs. If you suspect any such activity, please report it immediately to the authorities.

How We Use Your Information

We use the information you provide for the following purposes:

  • Fulfilling your orders and delivering products
  • Enhancing your customer experience
  • Providing relevant offers and updates
  • Resolving disputes and technical issues
  • Preventing fraudulent activity
  • Conducting surveys, market research, and analytics
  • Communicating important policy or service changes

Where applicable, we may also use your data for marketing purposes, with an option to opt-out.

Sharing Your Data

Your personal information may be shared with:

  • Our internal team, group entities, and trusted affiliates
  • Service providers such as payment gateways, logistics partners, and customer support vendors
  • Legal or regulatory authorities if required for compliance, investigations, or law enforcement
  • Third-party platforms where integrated services are provided

These disclosures are made only when necessary to operate our business, fulfill your orders, comply with the law, or protect our rights and the safety of our users.

Data Security

We employ appropriate security measures to safeguard your data from unauthorized access, misuse, or disclosure. While we use secure technologies to protect your information, data transmission over the internet is never 100% secure. Therefore, we encourage users to protect their own credentials and exercise caution while sharing personal data online.

Data Retention & Deletion

You may delete your account from the Platform through the settings section or contact us directly for assistance. However, we may retain data for a limited period if necessary to resolve disputes, process pending orders, or comply with legal obligations. Certain anonymized data may be retained for research and analytics.

Your Rights

You may view, correct, or update your personal information at any time through your account settings. For specific concerns or requests, you may contact us using the details below.

Consent

By using our Platform and providing your data, you agree to the collection and processing of information as outlined in this Privacy Policy. If you provide information on behalf of others, you must ensure you have the authority to do so.

You can withdraw your consent at any time by contacting our Grievance Officer (details below), with the subject line: “Withdrawal of consent for processing personal data.” Please note that withdrawal of consent will be processed in accordance with our Terms of Use and applicable laws, and may affect your ability to access certain services.

Policy Updates

This Privacy Policy may be updated from time to time. Please review it periodically for any changes. Significant updates will be notified to you as required under applicable laws.

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